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Strategic Lead Marketplaces (SLM) for Private Equity
Maximize Portfolio Value with SLM
Transform the way private equity firms unlock value across their portfolio. Strategic Lead Marketplaces for Private Equity helps reduce costs, optimize campaign performance, and deliver consistent growth across all companies in portfolios.
The Challenge
Portfolio Companies Are Spending Too Much for Too Little
Traditional digital marketing models are draining budgets with high customer acquisition costs (CAC) and inefficient lead generation. These issues compress EBITDA, limit scalability, and create unnecessary risk for portfolio companies.
The solution
Simplify Growth with Norden’s Strategic Lead Marketplace
The Strategic Lead Marketplace delivers cost-efficient, high-intent leads using proprietary data and advanced targeting tools. By cutting out the inefficiencies of traditional platforms, you gain full control over your funnel while driving down costs and increasing profitability.
In-Market Audiences
Real-time intent data identifies high-intent buyers
Using real-time intent data, Prospect Desk identifies individuals actively searching for your product, service, or specific topic. This ensures you focus only on high-quality prospects, eliminating guesswork and wasted effort.
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Programmatic Activation
Launch cost-efficient campaigns through platforms like Beeswax
Leverage platforms like Beeswax DSP to activate your audience efficiently. By skipping inflated platform costs, you gain precision targeting without compromising on scale or performance.
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Deliver in-market audiences to facebook
Deliver pre-qualified audiences to Facebook without paying for premium targeting
Send high-intent, activated audiences to Facebook campaigns. Avoid the extra costs of audience creation while maintaining full control of your targeting and performance metrics.
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Why choose a strategic lead marketplace?
Built for Private Equity Firms Seeking Scalable Results
Strategic Lead Marketplaces adapts to your portfolio’s unique challenges.
Implementation made easy
Three Steps to Transform Your Portfolio’s Growth
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Test: Start Small
Risk-free testing to prove the concept
Launch a focused trial with a preferred campaign. This initial step lets you evaluate the platform's capabilities and measure its impact on your specific needs without committing resources to a larger deployment.
Pilot: Validate at Scale
Test with a cohort to ensure results align with expectations
Expand from a single campaign to a targeted pilot program. Deploy across a selected group to refine the strategy, confirm the value, and gather actionable insights before a full rollout.
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Program: Deploy Across entire Portfolio
Scale proven results for maximum impact
With results validated, roll out the program across your entire portfolio. Leverage full-scale activation to unlock the platform's potential, improving efficiency and driving growth portfolio-wide.
Get started