Strategic Lead Marketplaces (SLM) for Private Equity

Maximize Portfolio Value with SLM

Transform the way private equity firms unlock value across their portfolio. Strategic Lead Marketplaces for Private Equity helps reduce costs, optimize campaign performance, and deliver consistent growth across all companies in portfolios.

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The Challenge

Portfolio Companies Are Spending Too Much for Too Little

Traditional digital marketing models are draining budgets with high customer acquisition costs (CAC) and inefficient lead generation. These issues compress EBITDA, limit scalability, and create unnecessary risk for portfolio companies.

High Cost Per Lead

Inefficient Ad Targeting

Revenue Strain and EBITDA Compression

Limited Transparency in Audience Creation

The solution

Simplify Growth with Norden’s Strategic Lead Marketplace

The Strategic Lead Marketplace delivers cost-efficient, high-intent leads using proprietary data and advanced targeting tools. By cutting out the inefficiencies of traditional platforms, you gain full control over your funnel while driving down costs and increasing profitability.

In-Market Audiences

Real-time intent data identifies high-intent buyers

Using real-time intent data, Prospect Desk identifies individuals actively searching for your product, service, or specific topic. This ensures you focus only on high-quality prospects, eliminating guesswork and wasted effort.

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Programmatic Activation

Launch cost-efficient campaigns through platforms like Beeswax

Leverage platforms like Beeswax DSP to activate your audience efficiently. By skipping inflated platform costs, you gain precision targeting without compromising on scale or performance.

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Deliver in-market audiences to facebook

Deliver pre-qualified audiences to Facebook without paying for premium targeting

Send high-intent, activated audiences to Facebook campaigns. Avoid the extra costs of audience creation while maintaining full control of your targeting and performance metrics.

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Why choose a strategic lead marketplace?

Built for Private Equity Firms Seeking Scalable Results

Strategic Lead Marketplaces adapts to your portfolio’s unique challenges.

Portfolio-Wide Integration

Seamlessly deploy SLMs across multiple portfolio companies, ensuring consistency and simplicity.

Enhanced ROI

Unlock high-intent leads at a fraction of the cost, reducing CPL and boosting ROAS.

Effortless Scalability

As your companies grow, SLMs scales with them, ensuring they’re always ahead of the curve.

Implementation made easy

Three Steps to Transform Your Portfolio’s Growth

Strategic Lead Marketplaces adapts to your portfolio’s unique challenges.

Test: Start Small

Risk-free testing to prove the concept

Launch a focused trial with a preferred campaign. This initial step lets you evaluate the platform's capabilities and measure its impact on your specific needs without committing resources to a larger deployment.

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Pilot: Validate at Scale

Test with a cohort to ensure results align with expectations

Expand from a single campaign to a targeted pilot program. Deploy across a selected group to refine the strategy, confirm the value, and gather actionable insights before a full rollout.

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Program: Deploy Across entire Portfolio

Scale proven results for maximum impact

With results validated, roll out the program across your entire portfolio. Leverage full-scale activation to unlock the platform's potential, improving efficiency and driving growth portfolio-wide.

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The bottom-line

Transform your funnel, transform your business

Norden’s Strategic Lead Marketplace gives private equity firms the tools they need to optimize performance, reduce costs, and drive consistent growth across their portfolio. Simplify lead generation, scale effortlessly, and unlock measurable results.

Transform Your Portfolio

Why Prospect Desk

Transform your approach to revenue opportunities.

Access leading identity resolution & audience solutions powered by always-on data and a tag resolution network informed by billions of tag fires.

Your partner in top-line growth

Leverage a powerful combination of programmatic, audience activation, and data enrichment to ensure precision targeting and improved conversion rates.

Result & value driven partnership

Optimize every campaign with our advanced audience targeting and intent capabilities.

Industry-agnostic solutions for success

By integrating the major elements of lead generation and media placement under one infrastructure, deliver unmatched results across any industry.

Improve margin & cost efficiencies

Reduce CPL and enhance ROI by cutting third-party fees and consolidating vendors.