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Digital Advertising
Do more with enhanced audiences
Maximize your advertising impact with Prospect Desk's enhanced audience validation and activation capabilities.
Discover how you can drive higher engagement and conversion rates through targeted advanced segmentation, multi-channel activation and cost-efficient campaigns.
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Features of digital advertising
Digital audience activation to reduce noise, uncover intent and drive results.
By leveraging cutting-edge identity resolution and intent data, our audiences eliminate guesswork, ensuring every dollar of your ad spend works harder and smarter.
Dynamic identity resolution
Understand your audience at a granular level.
Unify fragmented data into a cohesive customer view.
Match anonymous web visitors to real-world identities.
Enable personalized messaging across channels.
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Intent-driven Segmentation
Prioritize and focus on high-value opportunities
Identify and target high-intent prospects by eliminating noise and focusing on true buying signals, reducing the spend required to acquire leads.
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Omnichannel Activation
Target at the right time in the right place.
Activate audiences seamlessly across programmatic, social, and search channels.
Integrated with leading DSPs and platforms for effortless execution.
Enable true omnichannel consistency and alignment.
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retargeting
Re-engage your most promising prospects
Build retargeting camaigns to nurture prospects thorugh the funnel and maximize ROI by capitalizing on warm audiences
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ICP Filtering
Pin point your ideal customers.
Startups leverage RaaS to launch products faster, enhance existing products, and adapt business models as they grow. Build your own identity and audience solution, which are simple enough for easy implementation and powerful enough to scale as fast and as far as you need.
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DSP Seat integration
Unleash the power of direct programmatic access
Leverage a dedicated Demand-Side Platform (DSP) seat for full control over your campaigns.
Execute programmatic campaigns seamlessly with advanced audience targeting.
Get started with your data advantage
Build for any industry
Transforming data into tangible business results
Empowering businesses across industries to tackle their unique challenges and unlock new growth opportunities. Here’s how companies are leveraging Prospect Desk Digital Audiences:
Lead Generation
Target high-intent audiences based on enriched data and behavioral signals at a lower CPL
Campaigns that deliver more leads with less budget, improving pipeline efficiency and overall ROI.
Drive E-commerce Conversions
Activate personalized retargeting campaigns based on intent data to re-engage lost shoppers and convert new customers.
Build a pipeline directly from web traffic, identify and engage high-intent prospects, and execute precision retargeting to maintain top-of-funnel momentum.
Amplify account-based Marketing (ABM)
Reaching decision-makers in target accounts at scale.
Utilize advanced identity resolution and segmentation to create hyper-relevant campaigns for high-value accounts. Improved engagement, shortened sales cycles, and higher deal win rates.
Optimize Media spend
Focus on high-performing audience segments with omnichannel activation
Reduced wasted ad spend due to poor targeting and improve ROAS across programmatic, social and search platforms.
Power Cross-channel Marketing Strategies
Integrate audience data into your platform
For unified brand experiences and stronger customer relationships, integrate audience data into all platforms, ensuring consistent messaging and optimized touchpoints throughout the customer journey.
Customer relationship management platforms
Leverage enriched audience profiles to identify at-risk customers and deliver personalized retention campaigns.
Increase customer lifetime value by creating tailored retention campaigns that resonate with individual cusotmer needs and ensuring higher relevance and impact.
powerful features to drive business outcomes
Reinvent business models or monetize resolution solutions on your platform
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Maximize top-line revenue
Expand and intercept in-market prospects leveraging anonymous web visitor traffic
Convert anonymous traffic into actionable insights and harness data from both online and offline assets for enriched profiles. Additionally optimize conversion, ROAS, and CAC by enriching and surfacing high intent target to retarget and market to.
optimize business model & revenue streams
Implement Resolution-as-a-Service in weeks, not months.
Reinvent business models or monetize resolution & audience solutions on your platform. Use RaaS solutions to diversify revenue streams by offering your users access to web visitor identification, custom audiences to activate, data enrichment, and more identity-based solutions.
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Media Placement & Attribution
Take advantage of validated audiences for targeted, higher performing campaigns.
For the Agency: Improve ROAS with identified in-market audiences and the contextual insights for effective creative.
For the Platform: Embed programmatic and enable your customers to activate in-market audiences across the open internet.
acclerate machine learning
Supercharge your ML development flywheel
Enhance your ML capabilities by leveraging enriched customer profiles and identity-based features to improve model training and deployment.
RaaS supports scalability and antifragility, enabling your models to remain resilient to market fluctuations, ultimately driving innovation and competitive advantage.
