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RaaS Identity
Unlock resolution monetization for your business
Innovative application streams tailored to the uniqueness of your business goals - From matching anonymous web visitors to a person to training machine learning models - build a solution to drive sales and marketing conversion.
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Identity REsolution App Streams
Innovative value streams tailored to the uniqueness of your business requirements
Launch, manage and scale identity and audience-driven applications that seamlessly fit into your workflow.
Identity Resolution
Resolve identities, gain insights
Create a unified customer view. Understand your customers at a deeper level and connect signals to individual users, providing contextual insights about customer identities and behaviors.
ICP Overlays and Filtering
Pinpoint your ideal customers with precision
From advanced audience segmentation to predictive ICP matching, identify high-value prospects with confidence and enhance your probability to predict customer value and potential.
data enrichment
Unified customer profiles driving results
Enhance your understanding of customers and prospects with advanced data enrichment capabilities.
By augmenting existing data with additional attributes and insights from resolutions, create more comprehensive customer profiles, driving better customer decisions and outcomes.
Contextual Insight generation
Understand customers in context
By resolving identities, obtain rich contextual insights into customer behaviors, preferences, and intents. These insights enable you to tailor your marketing strategies and interactions, ensuring relevance and resonance with your target audience.
Propensity scoring
Enhance predictive relevance & accuracy with resolutions
Use enriched resolution data to drive propensity scoring, accurately predicting customer behavior and intent. This allows you to prioritize high-value leads and tailor your marketing strategies accordingly.
Continuous model improvement
Refine Gen-AI models over time to drive outcomes
Adapt to always changing customer dynamics and continuously feed your machine learning models with fresh resolution data to keep them aligned with evolving customer preferences and relevant.
Get started with a single line of code...
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Build for the new digital economy
How RaaS can transform your business
Many successful data-driven products are powered by RaaS and the ability to resolve identity-based signals. Lets build the right foundation for yours all from a single line of code.
Signal Capture & Enrichment
Transform Raw Signals into Valuable Insights
Our RaaS platform captures data from diverse digital interactions such as website visits, social media engagement, and mobile app usage.
By enriching these signals, we provide a comprehensive view of customer behavior, preferences, and visibility allowing you to make informed decisions that drive business.
Audience modeling & Segmentation
Model & segment high-intent audiences
Build a pipeline directly from web traffic, identify and engage high-intent prospects, and execute precision retargeting to maintain top-of-funnel momentum.
generative ai solutions
Elevate Generative AI with richer data
Improve data enrichment and machine learning models for GPT products, support predictive modeling for user preferences, and drive context-aware interactions for a better user experience.
Predictive Analytics & Machine Learning
Predict and optimize with resolutions
Apply predictive analytics and machine learning models to forecast customer behavior and optimize marketing strategies.
Marketing optimization & personalization
Deliver relevant experiences to your customers
Identify web visitors and gain insights, validate campaign audiences, retarget in-market prospects, optimize media spend, and manage your Ideal Customer Profile (ICP).
Cost efficiency & resource optimzation
Streamline data processing and optimize resources
Our scalable, turn-key infrastructure solutions streamline data processing and reduce operational costs. By optimizing resource allocation, RaaS helps you manage expenses associated with data management more effectively, allowing you to focus on growth.
